Jonkers Groen and Keuten van Loon join forces |
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Two family-owned businesses in Limburg join forces while retaining their own identities
Jonkers Groen, based in Venlo, and Hoveniersbedrijf Keuten van Loon BV, based in Venray, entered into a partnership on 1 November. Keuten van Loon will become part of Jonkers Groen but will continue operating under its own name. Sjors van Loon will also remain responsible for day-to-day management.
Both family-owned businesses have been active in the green sector for decades. Jonkers Groen was established 78 years ago, while Keuten van Loon has been operating for 63 years. They serve private customers, businesses and public authorities. The companies have regularly encountered each other on landscaping projects in recent years and decided just over a year ago to explore opportunities for closer cooperation.
Little will change for customers
Keuten van Loon will continue operating under its established name, with co-owner Sjors van Loon remaining in charge. According to the companies, little will change in day-to-day operations for customers and employees. 'That was an important starting point for us,' the owners explain. 'Our strength lies precisely in what we have already built.'
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Keuten van Loon will continue operating under its own name, with Sjors van Loon in charge
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More expertise and capacity
The partnership will allow the companies to make better use of their combined expertise, workforce and specialist skills. Keuten van Loon will gain access to Jonkers Groen's expertise in areas including green roofs and facades, habitat creation, natural play areas and native herbaceous vegetation. The companies aim to strengthen their position in the Venlo and Venray region and improve their ability to deliver larger landscaping projects.
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Keuten van Loon gains access to Jonkers Groen's specialist expertise, including green roofs and facades and habitat creation
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According to Jos Jonkers, the partnership creates opportunities for further development. 'After a year, we can finally start putting our plans into practice and focus on what we enjoy most: running a business with a passion for green spaces.'
This article was previously published on 4 November 2026 on the website of De Hovenier.
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